Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.
Amotz Harari, Head of MarketingThe key elements that every marketing presentation should include are:
No one has patience for marketing presentations. And what’s the point of making a marketing presentation if no one will listen or bother to read it?
Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.
Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.
Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.
To breathe life into your strategy and plan presentation, paint a vision of the future.
When presenting on branding and product, you're essentially telling a story.
Performance analysis presentations are all about the numbers — but don't let that intimidate you.
It’s time to see some examples of how marketing presentations are made in practice.
All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.
These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.
This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.
It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.
As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.
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This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.
It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.
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This marketing presentation example is the go-to for any creative agency or marketing services provider.
It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.
What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.
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We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.
It works because it gives context fast and communicates value very simply.
It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.
It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.
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This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.
This approach works better for big clients that need a more personalized, and detailed pitch.
This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.
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This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.
Notice that it is personalized to a specific prospect, and addresses them by name.
This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.
It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.
And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.
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If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.
It’s used by our clients to take control of how their company is presented in the media.
It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.
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This marketing case study presentation is a great addition to your prospecting and sales process.
It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.
The interactive format grabs the attention of prospects and helps keep them engaged throughout.
Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.
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Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…
But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.
Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide
These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.
You don’t have to know why they work. They just do. Grab one!
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No templates foundMARKETING PITCH DECK
This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.
The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.
Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!
The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.
The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.
In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.
This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.
A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?
Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.
The first 3 slides determine whether people will bounce or read on - make them count.
Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.
Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?
What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.
Here's an example of a video cover that acts as a visual hook: