KUALA LUMPUR : The merged entity between ACE Synergy Insurance Bhd and Jerneh Insurance Bhd, ACE Jerneh Insurance Bhd (ACE Jerneh) aims to grow its gross written premium (GWP) by a double digit percentage this year.
Its country president Lim Sun said on Wednesday the growth would be driven by its agency force, telemarketing as well as direct marketing.
He said that in 2010, the final year before the merger of ACE Synergy and Jerneh Insurance, the GWP of the former stood at RM224.7 million, while that of Jerneh Insurance was RM435.2 million.
"We have 1,800 agents, and we continue to grow and recruiting agents to expand our business. It’s not just the market share we’re looking at, but the quality of the business, as well as to meeting the bottom line and our underwriting profits. I think the most important thing for us is how we can deliver the service to our customers, and that is why we emphasis a lot on our people," said Lim.
